SOLAZ, A NEW CONCEPT OF LUXURY IN LOS CABOSFirst published on July 18, 2017 by Bien Informado
In 1994 a group of Sinaloa entrepreneurs led by Rubén Coppel Luken and José María Pablos González formed the company Quinta del Golfo de Cortez SA de CV, with the intention of diversifying towards tourism to develop the growth of Los Cabos - a destination that stood out on the international map.
At that time, the hotel Hacienda del Mar was built, currently known as the Sheraton Grand Hacienda del Mar, of which an additional 270 rooms were established alongside the 271 time-share villas operating under the Hacienda del Mar brand on 11 hectares of land.
For the last two decades, Los Cabos has fluctuated. Its growth was very strong until 2007, but in 2008 it was drastically halted by the financial and real estate crisis unleashed in the United States. ¨Because the market of this destination is essentially American tourism, this was one of the few crises that affected Los Cabos,¨ claims Peña Tamayo.
In the following years the recovery was very slow, then in 2014 when the market was steady, hurricane Odile hit the area leaving behind severe damage. The recovery to date has been gradual but significant, positioning Los Cabos in a new stage of growth where advancement has now exceeded that of 2007.
Quinta del Golfo de Cortez has continued to invest in Los Cabos, and eight years ago they acquired land on which construction began in 2016 of a new luxury resort consisting of 128 hotel rooms and 147 timeshare villas. Under the name of Solaz The Luxury Collection, this development is set to be inaugurated this coming November.
With an investment of 250 million dollars, Solaz is already considered as one of the greatest projects in the history of Los Cabos. ¨The name Solaz is our creation and The Luxury Collection is one of Marriott's luxury brands, which competes with hotels like the Ritz Carlton, St. Regis, W and Autograph, among others," states Peña Tamayo.
21 residences will be added to the hotel and timeshare, integrating three towers with one residence per floor and offering all the amenities of the resort. The project is currently at 90 percent, with an Italian restaurant, La Deriva, in full operation.
Mexican Tennis OpenThe business group of Solaz owns an additional 260 hectares, of which it was thought at first to make a new golf course, however given the large amount of supply that already exists in Los Cabos, it was decided that a tennis complex to host international tournaments would be constructed.
Last year, Quinta del Golfo de Cortez teamed up with Grupo Pegaso by Alejandro Burillo Azcárraga to host the Mexican Tennis Open Los Cabos, a Masters 250 tournament. The first edition of the tournament was held in July 2016, at the facilities of Del Mar International School. Upon completion of the tennis complex on the grounds surrounding Solaz The Luxury Collection, the tournament will be moved to its new location. ¨We would like the stadium to be used for a variety of purposes in addition to tennis, and are exploring partnership options with specialized professionals,¨ declared Peña Tamayo.
The second edition of the Mexican Tennis Open Los Cabos will take place from July 31 to August 5, 2017.
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